01 · Plan
Decide who to pursue and why
Before any tool is configured, agree the market, the buyer and the offer. Most GTM problems start here.
RayneOps GTM · Systems and implementation
Build the system behind your pipeline.
We help B2B service businesses and professional services firms decide who to pursue, set up the research, qualification, outreach and CRM workflows to reach them, and measure what happens next.
Implementation first. Managed operations if you want us to keep it running.
GTM system map
- 01You approve
Target
Ideal customer · segments
- 02
Research
Accounts · contacts · sources
- 03
Qualify
Criteria · scoring · routing
- 04You approve
Engage
Sequences · messages
- 05
Follow up
Owners · tasks · timings
- 06
Measure
Pipeline · agreed metrics
Review and adjust: results feed back into targeting.
Problems we address
Most pipelines fail in the gaps between steps
The issue is rarely effort. It is that targeting, outreach, follow-up and reporting are not connected, so work leaks out between them.
Targeting by instinct
The team knows a good client when it sees one, but nobody has written down who to pursue, so effort spreads thin.
Follow-up that depends on memory
Enquiries and conversations stall because no one owns the next step, or the reminder lives in someone's head.
Outreach that starts and stops
Prospecting happens in bursts between client work, so the pipeline rises and falls with how busy the team is.
A CRM that is not trusted
Records are incomplete, stages mean different things to different people, and reports get rebuilt by hand.
No clear picture of what works
Activity is high but it is hard to say which channels, segments or messages actually lead to work.
What we do
From a defined market to a measured pipeline
Eight services in three groups. Most engagements combine a few, scoped to what you actually need.
02 · Build
Set up the workflows that do the work
Research, qualification, outreach and CRM processes that your team can follow every week, not just once.
03 · Measure & operate
See what is happening and improve it
Pipeline visibility, reporting against agreed measures, and optional ongoing operation by RayneOps.
How engagement works
Six stages, each ending in a decision you make
Nothing is built before a scope is agreed, and nothing is handed over until it has been tested with your team.
- 01
Discovery
A conversation about your offer, your market and how you win work today.
- 02
Workflow and GTM assessment
A structured look at the current process, tools and data, from first contact to closed work.
- 03
Proposed implementation scope
A defined scope, timeline and price for the work you choose, with clear exclusions.
- 04
System setup and integration
Configuration of workflows, CRM, integrations and reporting in your accounts.
- 05
Testing and handover
Test against the agreed acceptance criteria, then train the people who will run it.
- 06
Optional ongoing support
Managed operations, periodic reviews or ad hoc help. Only if it is useful.
Systems and integrations
Built on the tools you already own
We work across the categories below and prefer to build on what you already pay for. Specific tool fit is confirmed during the assessment, before anything is scoped.
Configuration happens in accounts your business owns, so the system stays yours.
CRM platforms
Pipeline stages, fields, ownership and automation inside the CRM you use or choose.
Email and calendar
Logging conversations and meetings so the CRM reflects what actually happened.
Outreach and sequencing
Sequences, approvals and opt-out handling in a dedicated outreach tool or your CRM.
Data and research sources
Account and contact research from sources you approve, with rules for accuracy.
Website forms and enquiries
Routing inbound enquiries into the pipeline with an owner and a next step.
Automation and integration platforms
Connecting tools that do not talk to each other natively.
Spreadsheets and reporting
Reports and dashboards built on agreed measures, in the tools your team already reads.
Who it is for
Built for firms that sell expertise to other businesses
Our main focus is B2B service businesses and professional services firms. We also work with technology companies and startups that already have an offer people pay for.
Main focus
B2B service businesses
Agencies, consultancies, specialist suppliers and other firms that sell expertise to other businesses and want a steadier pipeline.
Main focus
Professional services firms
Advisory, legal, financial, engineering and similar practices where relationships matter and follow-up needs care.
Also a fit
Technology companies
Software and technology businesses with a proven offer that need structure around how they reach new accounts.
Also a fit
Startups with an existing offer
Teams past the idea stage, with a product or service people pay for, that want a repeatable way to find more of them.
Want to see what an engagement might look like? Read illustrative use cases.
Questions
Frequently asked
Plain answers about scope, ownership and what we do not promise.
Do you guarantee leads, meetings or revenue?
No. We commit to a defined scope and to measuring progress against metrics agreed before work starts. Results depend on your offer, your market and your follow-through, and we do not promise outcomes we cannot control.
Is RayneOps GTM a software product?
Not today. RayneOps GTM is a systems and implementation service. We set up and connect the tools you use, or recommend suitable ones. A self-service RayneOps GTM platform is a possible future direction, and it is not available for signup or purchase.
Can you work with the tools we already use?
Usually, yes. We prefer to build on tools you already own where they are suitable. Specific tool fit is confirmed during the assessment, before anything is scoped.
Who owns the systems and data?
You do. Configuration is done in accounts your business owns, and documentation is handed over at the end of each engagement.
How is pricing decided?
Each engagement is scoped after discovery and an assessment, so the price reflects the work you choose. We do not sell fixed packages.
What is the difference between implementation and managed operations?
Implementation means we design, build, test and hand over a system your team runs. Managed operations is an additional option, where RayneOps runs agreed parts of that system with you on an ongoing basis.
Who is responsible for outreach compliance?
Your business is the sender and remains responsible for complying with the laws that apply to your outreach and data. We design workflows with consent, opt-out and approval steps, but we do not provide legal advice.
Next step
Tell us where your go-to-market process breaks down
Share a few details about your business and the challenge. We will reply by email, and if it looks like a fit, suggest a short discovery conversation.